On Tuesday, Inditex, the parent company of Zara, announced its commitment to reducing environmental impact by 2030 through initiatives such as recycling and the use of sustainably farmed crops. The fast-fashion sector is facing mounting demands to address the issue of waste.
During the annual shareholders’ meeting in A Coruna, northern Spain, Chief Executive Oscar Garcia Maceiras unveiled the company’s new sustainability targets. Inditex aims to have approximately 40% of its fibers derived from conventional recycling and 25% sourced from sustainably farmed crops by the end of the decade. Additionally, the company plans to incorporate “next-generation” materials, in which it is actively investing, accounting for 25% of its fibers. The remaining 10% will come from other sustainable sources, as stated by the company.
These newly established goals coincide with the European Commission’s efforts to develop regulations that would require clothing retailers to assume responsibility for the waste they generate. The Commission argues that fast-fashion companies promote impulsive shopping and encourage customers to purchase larger quantities of clothing.
Inditex’s commitment to sustainability reflects a broader trend within the fast-fashion industry, as companies face increasing scrutiny regarding their environmental practices. By setting ambitious targets, the company aims to address the pressing concerns related to waste and contribute to a more sustainable future.