Real estate is often seen as a transactional industry—homes, properties, paperwork. But for Betsy Pepine, real estate is about relationships, values, and impact. As the founder of Pepine Realty and a multifaceted entrepreneur, Betsy has built not only a thriving brokerage but also an ecosystem of services—including property management, title services, education, and philanthropy—all grounded in a people-first philosophy.
The Shift: From Pharma to Foundations
Betsy’s career didn’t begin in real estate—it started in the pharmaceutical industry. But a series of life changes, including a move, a layoff, and a divorce, led her to reevaluate what truly mattered.
“I had always loved real estate—helping people find homes felt like something I could thrive in.”
What started as a career pivot became a passion project that scaled into a full-fledged real estate firm, complete with educational and nonprofit arms.
Building Culture in a Crowded Market
In an industry where 80% of business is handled by 20% of agents, Betsy differentiates by investing in culture and support.
“You can chase higher commissions, but culture is where people stay.”
With daily training, in-person staff support, and hands-on mentorship, Pepine Realty offers more than a desk—it offers a community.
Relationships Over Transactions
Betsy challenges the norm by not “selling homes”—she teaches agents to sell themselves as trusted advisors.
“Our goal is to establish trust. If we do that, clients become ambassadors.”
This long-term thinking has turned her brokerage into a referral machine and a trusted name in Gainesville and beyond.
Navigating Market Volatility
From high interest rates to economic uncertainty, Betsy views market challenges as moments of clarity.
“We’re in a reset. Buyers are understanding that the low rates aren’t coming back—and they’re starting to act.”
Despite slow transaction volumes, pricing has remained steady, and investor interest is still strong—especially for distressed properties.
AI, Tech & The Future of PropTech
With AI transforming real estate marketing, staging, and operations, Betsy is ahead of the curve.
“We use AI for design, automation, data… even have a fractional AI expert on the team.”
However, she believes the agent’s human connection won’t be replaced anytime soon—particularly for big, emotional purchases like homes.
Balancing Business & Life With Intentional Living
Wearing multiple hats as a broker, coach, author, and speaker, Betsy keeps her sanity with one core principle:
“I’m intentional with every minute. If it’s not aligned with my values, I don’t do it.”
She has no time for news cycles or TV—just deep, focused work aligned with what matters most.
What’s Next: Courses, Collaboration & A New Chapter
With her new course launching alongside her recently published book, Betsy is setting her sights on collaboration outside of real estate.
“Everything I’ve done has been solo. Now, I want to co-create.”
Whether it’s cross-industry ventures or another book in the pipeline, Betsy’s next chapter will be just as intentional—and impactful.
Advice for Agents and Investors
For real estate agents:
“Get a mentor early. Don’t wait to be great.”
For investors:
“Build relationships with top agents—they know the off-market deals first.”