The once-fragmented hospitality industry is entering a new era with the adoption of a shared vision by leading brands for a successful and responsible sector that contributes more to the destination than it takes.
The Sustainable Hospitality Alliance has presented its visionary five-year plan, which will be put into practice by utilizing market power to spark systemic change. The introduction of uniform sustainability criteria throughout the sector is only one of several efforts that will help the Alliance realize its vision for Net Positive Hospitality.
The plan, which was unveiled yesterday (15 May 2023) at the Alliance’s Summit in Berlin, employs a holistic approach to motivate the sector and have a good influence on communities, the environment, and the economy by giving back more than we take.