The suite of products that make up Salesforce Web3 helps companies build, manage, and integrate NFTs into their businesses, according to the company’s website. The new platform also includes support for his Web3 technology with Customer360 customer service products.
Additionally, Salesforce Web3 introduces Web3 Connect. This is an API integration that provides insight into the customer experience of Web2 and Web3 as they leverage these new technologies. Salesforce also releases his NFT Management.
This is a platform that allows a company to create and monitor the success of his NFT collection and blockchain data through the Salesforce interface. According to Salesforce, it began testing the Web3 technology last year and successfully executed 275,000 transactions during its beta phase.
Companies like whiskey maker Crown Royal, toy retailer Mattel, and fashion companies Scotch and Soda all use their own Web3 technology to test Salesforce technology.