In a landscape dominated by rapid innovation and digital saturation, one agency is proving that marketing success is about more than just paid ads or content calendars. It’s about precision, personalization, and partnership.
In this episode of The PowerTalk Show, Navin Shetty—host, entrepreneur, and founder of Business Talks Weekly—sits down with Joel Keith, CEO & Managing Partner of ASP, a full-service digital marketing agency helping local and home service businesses scale sustainably with AI, SEO, and high-touch strategic execution.
Joel’s story is rooted in hands-on experience—what started as social media management for nonprofits evolved into founding his own agency, eventually acquired by ASP. Today, he leads a remote-first national team focused on turning small business potential into local domination.
Throughout the conversation, Navin Shetty and Joel dive into:
- The evolution of ASP from boutique agency to growth engine
- Why the AI revolution is reshaping how marketing agencies operate
- The secret to content visibility in a world dominated by generative search
- How ASP helps home service brands compete against giants—without VC funding
Key Insights from the Episode:
- AI isn’t killing SEO—it’s just changing the rules. Joel explains how ASP uses AI-powered FAQ structures, location-based schema, and user behavior analysis to make content rank both in traditional search engines and AI overviews like ChatGPT and Gemini.
- Why brand voice still matters in an AI-generated world: ASP’s SOPs and AI content frameworks ensure every piece of content aligns with brand identity, customer personas, and local relevance.
- Strategic patience: As Joel shares, the biggest lesson in business isn’t growth—it’s endurance. Staying focused, consistent, and customer-first wins the long game.
But perhaps the most exciting insight? ASP’s next frontier: turning into a growth partner by investing capital into the businesses they serve. With fractional C-suite services and operational playbooks, they’re helping trades-based businesses scale, streamline, and even prepare for acquisition.
This episode is essential listening for marketers, founders, service professionals, and anyone navigating the blend of AI, local SEO, and human storytelling.
🔗 Watch the full episode on YouTube or listen wherever you get your podcasts.