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Beyond the To-Do List: Thibaud Hartwig on Building a Focus-First Productivity Platform
In this episode of The PowerTalk Show, we talk with Thibaud Hartwig, the CEO and Co-founder of Organaise and Head of Sales at Tendium, about the future of productivity—one that’s rooted not in hustle, but in focus, mental clarity, and sustainable output.
Key Takeaways
- ✓ Organaise was originally the founder's idea for an AI chatbot to simplify meeting booking, which Thibaud helped develop further.
- ✓ Thibaud frames scheduling evolution as Meeting 1.0 (paper calendars), 2.0 (single booking links), and 3.0 (coordinating multiple calendars and multiple people at once).
- ✓ Organaise currently targets individuals, especially fractional executives and people juggling multiple companies or calendars.
- ✓ Thibaud grew up around two family businesses, which shaped his instinct to work across sales, marketing, finance and product rather than one narrow role.
- ✓ He pursued a spot on Sweden's Dragons' Den for years before appearing in season three and securing investment.
- ✓ His Dragons' Den investors continue to offer ongoing mentorship, flagging concerns for him to address as the company grows.
- ✓ Thibaud has angel-invested in more than 10 tech startups over five years, with three now past Series B-equivalent funding rounds.
- ✓ He's skeptical that most companies, including large ones, are getting real business value out of AI yet, citing Klarna's workforce reduction as a rare clear example.
- ✓ His investment philosophy prioritizes founding teams with genuine sales ability over technology alone.
- ✓ His biggest personal lesson: remove people who drain your energy as an entrepreneur, even when it's difficult, since a founder's sustained energy is critical to lasting the journey.
Organaise is a personal productivity platform designed for today’s over-stimulated, hyper-scheduled professional. Whether you’re a solo founder, a creator, or a corporate team member, Organaise is built to help you work smarter—aligned with your energy, goals, and mental state.
Rethinking Productivity: From Hustle to Human-Centric
Thibaud shares the underlying problem modern professionals face: being busy doesn’t mean being productive. Organaise flips the model. Instead of juggling endless tasks and calendars, it helps you organize your time and attention based on mental readiness, emotional load, and goal alignment.
Context Switching is Killing Your Flow
Modern work promotes multitasking. Thibaud explains how Organaise reduces the cognitive load caused by constant context switching, enabling users to enter and stay in their “focus zone” longer.
“The best productivity comes from avoiding simple and unnecessary tasks that breaks great focus”
Features That Reflect the Mindset Shift
Organaise allows users to:
- Overview of all your time by connecting all your calendars in one place
- Never be double booked by sharing Booking Pages / Meeting Links
- Book meetings with groups without sending an email or talking on the phone
It’s not just about managing your time—it’s about managing your mind.
AI-Powered Nudges & Wellness First Design
Organaise trains an AI productivity assistant that learns your habits and nudges you toward healthier, more focused patterns—a digital coach for your brain.
“We’re not optimizing for speed. We’re optimizing for clarity.”
Watch the Full Podcast Episode with Thibaud Hartwig:
What’s Next for Organaise?
The roadmap includes:
- Team-based energy alignment tools
- Focus metrics dashboards
- Enhanced integrations (Notion, Google Calendar, Slack)
Thibaud envisions a world where “impact per hour” is more important than hours worked.
In This Episode
00:06
What Is Organaise
01:12
Meeting 1.0, 2.0 and 3.0
03:15
Thibaud's Path Into Entrepreneurship
04:51
The Journey to Sweden's Dragons' Den
08:39
Bringing AI Into Organaise, Thoughtfully
14:30
What Thibaud Looks for as an Investor
16:04
AI, Automation and the Future of SDRs
19:14
Organaise's Go-to-Market Strategy
22:28
Biggest Lesson and Advice for Founders
“Only invest in things you understand.”
— Thibaud Hartwig, invoking Warren Buffett's principle
“I want someone in the team that knows how to sell.”
— Thibaud Hartwig
“Make sure there are people who add energy, not drain it.”
— Thibaud Hartwig
About the Guest
Thibaud Hartwig
Organaise & Angel Investor
Thibaud Hartwig works on Organaise, an AI-powered scheduling assistant built to solve group and multi-calendar meeting coordination, an idea originated by the company's founder and developed further with Thibaud and the team. Raised around two family businesses, he has spent five years as an active angel investor in more than 10 tech startups and is also a sales coach. He appeared on the Swedish edition of Dragons' Den, securing funding after pursuing a spot on the show for several years.
Frequently Asked Questions
What is Organaise?
Organaise is an AI-powered scheduling assistant that Thibaud Hartwig has helped build, focused on "Meeting 3.0": making it easy for people managing multiple calendars, like fractional executives, to coordinate meetings with more than one person at once, rather than one-on-one booking links.
What was Thibaud Hartwig's experience on Sweden's Dragons' Den?
After pursuing a spot on the show for several years, he appeared in season three and secured investment from two of the panel's investors, who continue to offer ongoing mentorship and flag areas for the business to address as it grows.
What does Thibaud Hartwig look for when investing in a company?
Above all, a team that knows how to sell. He says even great technology isn't enough on its own, and he'd rather have a smaller, enjoyable return than chase a unicorn valuation.
What is Thibaud Hartwig's biggest lesson as an entrepreneur and investor?
Remove people who drain your energy, even if the connection is difficult, like family, since sustained personal energy is what allows a founder to keep going long enough to succeed.
The Host
Navin Shetty didn't set out to build a media company
After a decade advising founders on go-to-market strategy across Dubai, Riyadh and Mumbai, Navin kept noticing the same gap: the most useful conversations he had happened off the record, over coffee, after the panel ended. The PowerTalk Show is that off-the-record conversation, recorded on purpose.
He hosts every episode himself — no rotating co-hosts, no outsourced pre-interviews. Guests get one rule going in: nothing is off-limits except numbers they’re legally required to keep private.
Under Business Talks Weekly, the show now anchors a small editorial operation producing written deep-dives, sponsor features and syndicated audio distributed across six platforms.
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